A popular leisure spot in Alappuzha. Alappuzha a port town built according to plan by Divan Rajakeshavadas in 1785, was a busy centre of commerce in and 19th century and the first half of the 20th century. Naturally, the port was visited by many ships from different parts of the world. Reminding of the past heyday still stands a pier which is about 140 years old. Gradual decline in commercial activity and final winding up the port operation had left the beach in neglect for many years.

However District Administration's efforts gave it a facelift in 2004. Vijaya Beach Park offers a variety of entertainment especially for children. This beach has the first light house ever to be built on the western coast. New Crafford was its architect.